Portfolio
Metal Coatings Corp was simply stuck in the past with their website - it wasn't mobile friendly. We were fortunate to collaborate on not only modernizing it, but giving the aesthetic a refresh as well and add more thoughtful elements throughout that kept the user front of mind.
Metal Coatings Corp
Metal Coatings Corp came to our agency with an immense amount of knowledge and product offerings. Our team just needed a way to display that knowledge without confusing the user or reducing the number of inquiries. It was a very collaborative project working with our SEO specialist and their team to create a visually stunning site and bringing it to the modern age.
Updated Content + Responsive Site Became a Stronger Lead Generator
Primary Applications Used
Sketch
Zeplin
Photoshop
As a method to incorporate SEO planning into Metal Coating Corp's new website, we added pages for industries they served as well as different types of coatings they offered. The large number of options may have been scaring away customers, so we added a custom tool to their homepage to help users find which type of coating fits their needs! It reduced the number of touchpoints the user needed prior to inquiring and made them more qualified leads when they did ask for a quote.
Custom Coatings Search Tool
Metal Coating's website was outdated and wasn't responsive to screen size. This simple update was hugely responsible for a higher lead generation in many ways. On top of a 247% increase in mobile form submissions, there was also a 76% increase in smart phone visits!
Newly Responsive Redesign Increased Form Submissions
