Portfolio
I came in to Global Healing as an in-house graphic designer, expecting to focus exclusively on web. My position naturally evolved with my years and I was able to lead the Creative team working with the other departments and created documentation and templates along the way.
Global Healing
With photography being my bread and butter, I contributed to Global Healing in many ways. There was a solid year or two where I was photographing all new products and doing shoots for employee photos and events. As time went along, it made more sense to utilize my graphic experience and outsource photography to agencies. For those shoots, I would still contribute by coordinating and directing virtually while they were working. I also had my hand in packaging design for new products, like this Pure Plant Protein powder for example.
Product Photography + Packaging
For product launches and campaigns, I would collaborate with the marketing team to create cohesive assets for ads, social media posts, web banners. There were times I was using my own imagery and needed to include time for photoshoots and post-processing as well.
Cohesive Product Launches + Campaign Ads
Primary Applications Used
xd
Jira
Lightroom
Photoshop
MNTN
Indesign
When I first began at Global Healing in 2018, there was a clear lack of systems and process documentation. So as time went on and new faces joined the Creative team, I would focus a bit of time here and there to leave things better than when I started. I helped to create branding systems through Creative Cloud libraries so the whole team could easily access company colors, fonts, images, and other assets. We also created templates for things like product photos where the bottles would be clear without a label and you could double click into an Illustrator template to add a new label, thus saving the company time and money on extra photoshoots.
Branding Systems + Templates